Genisys Credit Union continues growth streak in Auburn Hills

Genisys Credit Union is riding high on some sizable growth numbers. The Auburn Hills-based financial institution has watched its membership, loan growth and employee base jump in the last year.

Membership for the credit union is up 7 percent, reaching a total of 138,000 members in Metro Detroit. That has allowed the credit union to hire about a dozen people, rounding out its staff to nearly 350 people. Its loan growth is also up several percentage points and is on track to be up between 10 and 11 percent in 2013.

“That’s one of our best years ever,” says Jackie Buchanan, president & CEO of Genisys Credit Union.

Genisys Credit Union got its start in 1936 as the credit union for workers of General Motors Truck & Coach and Burroughs Corp. It merged with three other credit unions five years ago to create Genisys Credit Union.

Since then the company has focused on growing its membership (credit unions are member-owned) by focusing on customer service. It doesn’t try to push certain products on its members, instead focusing on finding ways to save them money in financial transactions. It has also been building out its technology to make banking easier for its membership.

“We have some really good technology,” Buchanan says. “We have a really robust online platform and our mobile banking platform. We’re adding to that all the time.”

Source: Jackie Buchanan, president & CEO of Genisys Credit Union
Writer: Jon Zemke

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