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Dodge partners with Universal Studios on The Fate of the Furious

Excerpt

Auburn Hills-based automaker FCA US announced that Dodge has entered a promotional partnership with Universal Pictures for The Fate of the Furious, which will arrive in theatres on April 14. Dodge has been part of the Fast and Furious franchise since its inception, and is launching a multitier marketing campaign including television ads, social media and digital extensions, and licensed products in advance of the film.

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