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Innovation & Job News

Local artist is transforming lives through creative entrepreneurship training

Artists are the original entrepreneurs but even after decades of bringing beauty and innovation to life they still struggle to prosper from their skillset. Seeing too many of her peers flounder, fine artist and small business expert, Andrea Rosenfeld set down her studio tools and committed herself to a greater good. Combining her professional art experience with her extensive background as the former Director of Merchandising and Operations for the iconic fashion designer Isaac Mizrahi, Rosenfeld crafted an entrepreneurial course specific to the creative mind through her Detroit Art & Business Institute (DABI).
 
After six successful sessions in Detroit and Ann Arbor, Rosenfeld is expanding her transformational Mind Your Art Business Growth Course to Pontiac on July 12th.  Classes will run for 8 weeks, every Wednesday night from 5:30 - 7:30pm at the Alley Cat Cafe/Local Hop.
 
Unlike other basic, business training courses this unique opportunity speaks directly to the specific goals, needs and frustrations of the art, craft and design sectors and offers an opportunity to practice and develop the skills they need to speak successfully to their clients, galleries, art and sales reps and retailers. 
 
“My graduates are grateful that the easy-to-understand content is geared to their creative mindset.  As important, they use their class time to build strong relationships and collaborations that expand their sales opportunities.” said Rosenfeld. “I guide my students to higher confidence and sales by supplying the tools and knowledge necessary to build a strong core business, profitably price their products or services, market themselves and find their ideal clients.” Legalities of business practices are also discussed during the course, as well as solutions for achieving healthy financials leading to sustained growth.
 
Those wishing to enroll should visit www.thedabi.com, email connect@theDABI.com or call 732-705-1567. The price of the eight-week, 16-hour course is $475.
 
About Detroit Art & Business Institute
Detroit Art & Business Institute is a committed and passionate coaching firm dedicated to empowering emerging and established creative business practitioners. DABI offers powerful guidance to soulful, creative entrepreneurs.
 
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