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Healthy Dogma moves from stovetop to storefront

In just the last five years, Healthy Dogma, a family-owned and operated pet store in Lake Orion, has moved from husband and wife Tom Peters and Mary Beth Darby’s kitchen to its current 6,500-square-foot facility.
 
The duo began making homemade dog food and treats in 2004 when Banjo, their Bouvier, was diagnosed with a large tumor and needed all the nutrients he could get. There wasn’t a wholesome-enough food option on the market, so they began making their own.

Once friends and neighbors got their hands on the food, the two-person company began to flourish. By 2009, Peters and Darby were ready to leave their garage and start a store in their hometown, and Healthy Dogma was open for business.
 
Continued growth required more space, and the company is now in its third and largest place of business – a 6,500-square-foot storefront where quality pet food, treats, supplements and toys are sold in the front, and healthy food and treats and made and packaged in the back.
 
“Our customers are faithful and amazing,” says Peters. “Thanks to them, we’ve been able to hire more than ten employees from the area. We also are getting national press and international interest in our products. We’re thrilled people are taking notice of what healthy options are available to dogs.”
 
BarkBox Comes Back for More
The company is currently undertaking the fulfillment of its sixth and largest order of its brand of treats from BarkBox, the monthly toy and treat box for dogs that has over 200,000 subscribers nationally. BarkBox has now requested custom packaging from the brand several times, for themed boxes.
 
“We’ve been packing treats for hours a day since November,” says Peters. “It’s definitely a challenge to get this large of an order out, but we welcome the opportunity.”
 
Kickstarter Project is Underway
Healthy Dogma’s most recent endeavor is launching a 30-day Kickstarter project to introduce a new, instant version of its healthy food. The brand sources all its ingredients in the USA and packs the food full of fruits, vegetables, and human-grade chicken.
 
“The interest is there,” says Peters. “We’re already on a roll with our backing, one day out.”
 
More information about PetMix Chicken Dinner is available on the store’s Kickstarter page, www.kickstarter.com/projects/1707221195/petmix-homemade-dog-food.
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