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Popularity of beards has metro Detroiters looking for relief with balm

Excerpt

It started with an itch and grew into an enterprise that sells products to make beards more bearable.

"When you start growing a beard, you get itchy and irritable," said Steve Henes, who this summer purchased Detroit Grooming, a Ferndale-based company, with a business partner, Victor Simon. "So the founders developed this oil, shared it with other people, and they said, 'You've got something that works!' "

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